Marketing & Sales
How Google and Yelp Reviews Can Drastically Improve Your Brand
By Lex Nepomuceno Consumers are inherently wired to make purchasing decisions based on the recommendations of others. For example, people are more likely to patronize a restaurant or hotel that
Embrace Your Personal Brand and Make it Work for You
This column originally ran in the California Society of Association Executives magazine. “I could have been better… And then, when I walked down the street, people would have looked and
Ask the Expert: Freshen Your Technology to Gain Competitive Advantage
By Rick Braa, CHAE Q: The technology world is moving quickly. I’m fearful we will be irrelevant in the future. What are some of the pieces of tech I
Technology Forward: McDonald’s embrace of new tech keeps up with the changing times
By Lisa Leinberger McDonald’s has been changing the very nature of quick-service since it got its start in 1948. In its earliest days, the company streamlined and revolutionized cooking
Tech-savvy guests seek online information, ordering options
Smart operators can leverage technology to attract guests About six in 10 consumers say they’re likely to choose one restaurant over another based on whether they can look at menus
Tech Watch: Far-reaching Trends You Should Know About
Digital Waitlists Thanks to a variety of apps and services, your waitlist no longer has to be managed with pencil and eraser, and your guests no longer need to cram
Attract New Business with Optimized Review Sites
The summer months are a popular time for vacation and it’s no surprise that one of the most popular activities travelers look forward to when venturing to new cities is
Yelp for Restaurants: Top 5 Questions
Yelp for Restaurants: Top 5 Questions Karen Hoop, Email and Social Media Specialist As restaurant marketing experts, we manage online reviews for hundreds of clients. While there are multiple review
Hospitality: The secret ingredient for restaurant success
Hospitality is front and center in the restaurant industry – or at least it should be.
8 ways to build delivery sales
With customers craving for convenience, you have the potential to grow your revenue stream by adding or enhancing delivery services.
Video’s role in the restaurant business
Being in hospitality, it is easy to overlook various mediums in communicating to our customers or staff. One of the fundamentals of our industry is dealing directly with consumers, potential customers and new employees.
Restaurants embrace the versatile QR code
It seems like QR codes are nearly everywhere. These unique codes, looking something like digital Rorschach tests, are among the most versatile creations of the computer age.
Washington Restaurant Market Watch: Restaurants ignore social media at their own peril
Social media is everywhere. From customers taking pictures of their meals at a restaurant and uploading the photos to Instagram to writing reviews on Yelp to tweeting their presence at eatery to Twitter to liking their favorite restaurant’s Facebook page, everything about people’s restaurant experiences are now on display on social media.
4 Ways Facebook Advertising Can Help Your Restaurant
If you have a Facebook page, you may know that the social media giant has made changes to how it displays posts in the Newsfeed, reducing the number of people who see posts from business Pages, even those they’ve previously Liked.
Some of the web’s best marketing tools are easy and free
I once thought of myself as a bit of a Luddite in regards to technology. I didn’t own a smart phone until two years after they became household mainstays. I only recently discovered the existence of Tumblr and have just started getting onto Reddit.