The International Inbound Travel Association (IITA) will present a three-part webinar series, “Steps to Success,” in early 2024.
The first, “Introduction to Inbound Travel Trade,” features Jennifer Ackerson, president of Alon Tourism Solutions.
Build your understanding of the global network of distributors that make up the international travel trade. Learn the who, what, where, why, and how to work effectively with the international travel trade, expanding your business’s reach and visibility to new source markets increasing your customer base. Walk away with set guidelines and resources to enhance your ability to work effectively and efficiently with B2B inbound operators such as:
- Understand the value of working with the international inbound market and how to harness them as a powerful partner to grow your business.
- Learn step-by-step insights on preparing for this market, including developing sellable products, services and operational resources that follow the protocols of working with the travel trade.
- Gain a strategic understanding of the travel trade distribution channel and how to position it to your benefit.
- Discover fundamental marketing strategies you can use to promote your products and service via the varied distribution channels of the travel trade
