Subway, Little Caesars, KFC, Taco Bell know $5 is a magic price
Quickserve chains including Subway, Taco Bell, Little Caesars and KFC have hit upon $5 as the sweet price point for consumers craving meals that won’t break the budget. “A lot of us are finding $5 is really a good value and building offers that consumers respond to,” said Tony Weisman, Dunkin’ Donuts marketing chief. (USA Today)
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