Burger King, Unilever Tops For Effectiveness

Burger King is ranked the number one brand and Unilever is the number one advertiser in the 2018 WARC 100, an annual global index of the world’s top marketing campaigns and companies based on their business impact. Burger King improved its ranking by 30 places to reach the top brand for effectiveness, with the “McWhopper Proposal” campaign in the top 10 and “Backyard Burger King” in the top 100. (MediaPost)

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