Startup creates pop-up hotels in apartment buildings
In what might best be described as a cross between the sharing economy, pop-up ventures and executive housing, a new hospitality company, WhyHotel, announced Thursday it has secured $4 million in seed money to expand its venture, which creates temporary luxury hotels in new but not-yet-fully-leased apartment buildings. The company, whose first project successfully operated for about five months in 2017 with 50 units at the Bartlett in Washington D.C., will open its second pop-up hotel with 158 apartments at a new high-rise apartment building on North Calvert Street in downtown Baltimore, near the Inner Harbor. (Travel Weekly)
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