hotels utilizing data | Washington Hospitality Association

Tag: hotels utilizing data

How Our Hotel Chain Uses Data to Find Problems and Humans to Fix Them

May 18, 2018 | Archive

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews and social media to uncover problems and opportunities. (Harvard Business Review)

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