6 ways AccorHotels is transforming its digital strategy
PARIS—AccorHotels has been out in front of the hotel industry’s digital change since CEO Sébastien Bazin began building the company’s strength against online travel agencies and other disruptors back in 2014. Maud Bailly, AccorHotels’ chief digital officer, said the French company remains committed to transforming how hotel rooms are sold to its guests but admitted the battle won’t end any time soon. (Hotel News Now)
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