IITA Steps to Success webinar series, part 3

The International Inbound Travel Association (IITA) will present a three-part webinar series, “Steps to Success,” in early 2024.

The third step, “Smooth operations,” will be hosted by Jennifer Ackerson, president of Alon Tourism Solutions.

Complete the groundwork as you learn how to strategically price your products and follow the operational protocols needed to build future, repeat base business that can fill your off-peak need periods for consistent year-round volume from the international market!

• Learn how to utilize pricing to manage your seasonality and maintain profitable business during peak and off-peak periods! Use pricing as a tool to incentivize booking off-peak periods.

• Develop your tiered pricing to switch on the travel trade distribution channel. Optimize your reseller funnel to watch your business grow year over year.

• Build your operational support documents so your ground team can seamlessly accommodate this market. Streamlining operations in advance to allow you to scale this business channel.

•  Understand the operational intricacies of different buyer categories to set up specific operational practices, internal policies, and systems for effortless success. Welcome FIT, Group and MICE business optimizing the guest experience.