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Our Story: How Washington Hospitality Association Launched its Brand

By Lisa Leinberger and Jillian Henze, Washington Hospitality Association   Whether you are a new business owner or are revamping your old business, a brand is an important tool that

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What’s at Stake in Your Brand

By Pia Larson, Fingerprint Marketing   If you sneeze or have a runny nose, what do you ask for? A Kleenex, of course. Seldom do you ask for the generic

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Weekly Update: Third Special Legislative Session Begins

Third Special Legislative Session Begins Gov. Jay Inslee has called lawmakers back for a third special session to work to fund the McCleary decision, a court-mandated K-12 education funding within

Industry News

Talking Millennial Myths at the NRA Show

“Much of what you’ve heard about millennials is absolutely wrong,” said Jason Dorsey, a statement that caused many in the crowd, largely made up of restaurant owners, to sit up in their seats. Speaking today during the National Restaurant Association Show, Dorsey, co-founder of millennial and Gen Z research firm The Center for Generational Kinetics, proceeded to detail the many myths that have caused those charged with marketing restaurants to this key demographic to misjudge their audience. (Franchise Times)

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Eye on Hospitality: Hotels Scramble to Attract Millennial Guests

Millennials are the hospitality industry’s top marketing demographic. Everyone wants their business, and nowhere is this more obvious than in hotels.

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Get Your Slice of the Tourism Pie

Tourists infused an estimated $20.7 billion into Washington state in 2015, according to Dean Runyan Associates data.

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Eye on Hospitality: An Online Review Case to Watch

Many restaurateurs and hoteliers were disappointed by the Consumer Review Fairness Act of 2016, signed into law by President Barack Obama in December. It provides no relief to operators who object to the way their businesses are rated online.

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What Pokémon Go Really Means for Hospitality

By now you will have likely formed an opinion about the Pokémon Go phenomenon. Perhaps it’s simply the latest “thing” among Millennials and the younger Gen Z kids, and it‘ll go by the wayside before too long.

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5 Steps to Developing Effective Holiday Advertisements

5 Steps to Developing Effective Holiday Advertisements Learn how Fishbowl can help with your restaurant marketing Morgan Jorde, Senior Email & Social Media Specialist It’s [almost] the most wonderful time

Full Service Marketing & Sales Programs

Attract New Business with Optimized Review Sites

The summer months are a popular time for vacation and it’s no surprise that one of the most popular activities travelers look forward to when venturing to new cities is

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Washington Restaurant Market Watch: Hospitality Industry Embraces Pokémon GO

Unless you’ve been stranded on a desert island, it’s nearly impossible not to know that the Pokémon GO craze has taken the world by storm like no other smartphone game. And smart restaurants and hotels are finding ways to attract the game’s devotees to their premises as paying customers.

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Quick Service is Data Driven

There’s a massive change underway as best practices from retail and e-commerce find their way into the restaurant industry. These industries were the first to harness data in pursuit of

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Social Media Metrics are Already at Your Fingertips

You may think you don’t have access to the “big data” everyone is talking about these days, or the tools to analyze that data, but if you’re using social media, you do. You just have to look.

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The real question when considering social media in 2016 is this: Are you capitalizing on its potential?

Not that long ago, newspaper ads, direct mail and, if you could afford it, TV and radio commercials were the vehicle to drive new customers to your doorstep. How you engaged them when they got there was what turned your guests into repeat business.

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Predictive Analytics and Your Restaurant: A Potential Juggernaut Awaits

When I ran multiple million dollar marketing co-ops I had to explain to the franchisees of each market the importance of spending money in mediums that our customers paid attention to.