Tag: hotel loyalty programs

The hospitality industry can be overly obsessed with trends, the latest shiny technology and the idea of big data. But an iconic and instructive example of just how the industry is based on people and their effort can be seen with Hector Ruiz, who serves as hotel ambassador for The Carlyle Hotel in New York. (Skift)

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness. (Skift)

Marriott International reported a rise in revenue from direct bookings last quarter, with CEO Arne Sorenson predicting continued growth across its direct channels as the company completes the integration of its Marriott and Starwood booking engines and loyalty programs later this month. Marriott acquired Starwood Hotels & Resorts in 2016. (Travel Weekly)

If independent hotel collections like Small Luxury Hotels of the World and its peers want to thrive, pursuing more loyalty tie-ins seems likely, but they have to be careful to stress the additional value they can bring for independent hotels. Otherwise, what’s stopping independents from flocking to the hotel soft brands? (Skift)