Tag "data collection"
Weekly Update: Hospitality Week, Month and Hiring Event Help Solve Labor Shortage
The Hunt is Over: Hospitality Week, Month and Hiring Event Help Solve Labor Shortage Earlier this month, Gov. Jay Inslee proclaimed May as Hospitality Month. On Tuesday, the Tacoma City
Eye on Hospitality: Getting Washington on Track with Tourism
In 2014, domestic and international travelers spent $15.7 billion in Washington state. 113,100 jobs were created by travelers to Washington, representing 4.5 percent of the state’s total private employment. For every $1 million spent in Washington by domestic and international travelers, 7.2 jobs are created.
Washington Restaurant Market Watch: Restaurants Respond to EEOC Overreach
Get ready for a whole lot more paperwork if the federal Equal Employment Opportunity Commission (EEOC) has its way.
Quick Service is Data Driven
There’s a massive change underway as best practices from retail and e-commerce find their way into the restaurant industry. These industries were the first to harness data in pursuit of
Social Media Metrics are Already at Your Fingertips
You may think you don’t have access to the “big data” everyone is talking about these days, or the tools to analyze that data, but if you’re using social media, you do. You just have to look.
The real question when considering social media in 2016 is this: Are you capitalizing on its potential?
Not that long ago, newspaper ads, direct mail and, if you could afford it, TV and radio commercials were the vehicle to drive new customers to your doorstep. How you engaged them when they got there was what turned your guests into repeat business.
Predictive Analytics and Your Restaurant: A Potential Juggernaut Awaits
When I ran multiple million dollar marketing co-ops I had to explain to the franchisees of each market the importance of spending money in mediums that our customers paid attention to.
Using technology to stop restaurant theft
Association POS program Sept. 16, 2013 | by Cherryh Cansler Whether it’s employees pocketing cash, giving away free food or simply making honest mistakes because of poor training, losing money
Time to Take CyberSecurity Seriously
When it comes to cybersecurity, many owners of hospitality businesses discover all too late that their operations were vulnerable to a data breach, and that vulnerability can be very costly indeed.
Step 1: Identify your digital touch points.
By Thomas Greene Does your brand have online ordering? Online reservations? How about a comments page or online purchasing for gift cards? If you answered yes to any of these
Use Predictive Analytics for Marketing
Dev Ganesan is President and CEO – Fishbowl Here is a common scenario faced by restaurant marketers. They have developed a fantastic offer that is increasing traffic and net sales, but
Weekly Update: Be sure to check your mailbox for latest issue of Washington Restaurant & Lodging Magazine
Check your mailboxes for the February 2016 issue of Washington Restaurant & Lodging Magazine. This great issue focuses on mega trends in food, menus and lodging. It is now in the mail and on its way to WRA members.
“Data” Predictions for 2016
There have been a plethora of predictions for 2016 – from who will win the U.S. Presidential election to whether Chipotle will still be in business at the end of
4 considerations for implementing tableside tech
Any time you place technology in front of a restaurant guest, you can potentially disrupt their dining experience. If you opt to implement tableside technology, think about how you can
Battle plan for cyberattacks on restaurants
For restaurant operators, the world of cybersecurity and cyber threats can quickly become overwhelming, and it’s easy to fall into a feeling of “it won’t happen to me.”