Church’s formula for sales success: Mystery shoppers + competitive upselling

Church’s Chicken saw a golden opportunity: Its’ value program included meals with no drink orders attached. It was an upselling opportunity waiting to be tapped, but the problem was getting employees up to speed quickly in the “art of the upsell” in order to tap that aforementioned “gold.” Enter Market Force and its’ popular mystery shopper program. (QSRweb)

Read More