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Seattle FIFA World Cup 26™

A collection of resources to assist hospitality operators for the upcoming FIFA World Cup™

 

Resources

In June 2026, visitors from around the world will descend on Washington state. Whether that is in Seattle to catch a live match or in one of the cities selected to be team base camps or Fan Zones, the FIFA World Cup 26™ promises to bring soccer fans (or, as some prefer, football fans) to our hotels, restaurants and public spaces.

We’ve put together this collection of resources to help you and your teams navigate the months to come.

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Download the resources now:

  • Thinking About a World Cup™ Fan Zone? Read This First: For restaurants, hotels, bars, breweries, and wineries, this presents a major opportunity: increased foot traffic, higher sales, and a chance to be part of a global event. But before you jump in, it’s important to understand how participation can impact your insurance coverage and your bottom line.
  • Harbor Foodservice – Forget Soccer. Think Tourism Surge: Check out the data behind tourist behaviour, travel patterns, and Fan Zones.
  • Small Business Readiness Playbook: A Practical Guide for Mega Event Preparation in Washington State
  • Fan Intelligence – Host City Brief: A brief guide of demographic data based on the likely tourism activity during the tournament.
  • Watch Party Playbook: The 2026 Watch Party Playbook, published by the Seattle Sports Commission and Seattle World Cup 26™ Local Organizing Committee, provides guidance for hosting public viewing parties for the World Cup 26™. 
  • World Cup Ready Business Resources: From the Seattle Metropolitan Chamber of Commerce—The economic importance of the World Cup 26™ Seattle extends beyond the duration of the event, with benefits ranging from short-term revenue boosts to long-term economic development and promotion of Washington state on the global stage.
  • Seattle World Cup 26™: From SeattleFWC26, the official organization bringing the games to Washington—The road to 2026 is an exciting journey, and the group is committed to transparency and community engagement along the way. Learn more about the key milestones for 2025 and 2026.
  • Comprehensive checklist to help businesses prepare for soccer’s World Cup™: From Fisher Phillips—Visitors from around the world will descend on the U.S., Mexico and Canada next year as the three countries jointly hosting the 2026 World Cup™—and your business might want to start preparing already.
  • How employers can help prevent human trafficking: From BEST-Businesses Ending Slavery & Trafficking—With the anticipated influx of tourists, it is essential that businesses start preparing now for an increased risk of human trafficking.

Webinars & events: