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The Seattle Tourism Ambassador certification teaches best practices to front-line employees and volunteers and ensures that they understand their role in increasing tourism.

The objective of our Seattle Certified Tourism Ambassador Program is to foster a destination-wide culture of quality service, encouraging repeat business and turning visitors into advocates.

By becoming a credentialed Certified Tourism Ambassador^™, hospitality employees, volunteers, and community members will have the resources and training necessary to create a more memorable visitor experience.

The curriculum consists of reading assignments, a half-day classroom session, and an open-book exam. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive an industry-recognized professional credential and accompanying initials that can be used behind the person’s name to denote their commitment as a Certified Tourism Ambassador^™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your organization’s website and business cards/communications with approval. Annual renewal of certification is necessary to maintain your designation.

As a licensed Accredited Provider, Visit Seattle presents the official CTA designation on behalf of the Tourism Ambassador Institute^®, the oversight body for the certification program.

There is a one-time, non-refundable, non-transferrable enrollment fee of $45 per person and an annual renewal fee of $35 (discounted to $25 for early renewals).

Certification enrollment is open to anyone who is directly or indirectly involved in the tourism industry or in serving locals and visitors (leisure travelers, business travelers, spectators, attendees, etc.). This includes but is not limited to people who represent:

• Airports
• Attractions & Activities (museum, cultural, gaming, sports, etc.)
• City/County/State Government (mayors, city council, police)
• Convention Centers / Event Centers
• Downtown Merchants
• Education (universities, community colleges, high schools)
• Hospitals (information desk; patient services)
• Hotel / Lodging (hotel/motel, Airbnb, B&B, RV park, etc.)
• Realtors
• Restaurants (upscale, café, etc.)
• Lounges / Nightlife
• Shopping / Retail (malls, districts, etc.)
• Facilities / Arenas (sporting events, festivals, etc.)
• Transportation (shuttle, cab, rideshare, public transit, etc.)
• Tourism Entities (DMO, CVB, Chamber, etc.)
• Workforce Development
• Economic Development
• Residents / Volunteers

To register or learn more: Seattle Certified Tourism Ambassador Program – Visit Seattle