Join fellow hoteliers from across the state for an afternoon of connection, collaboration and insight. Gain valuable perspectives on the latest policy issues shaping the hospitality industry through engaging, high-impact conference sessions designed to inform and inspire. Connect with industry peers and vendors offering innovative products and services tailored to today’s hotels.
The afternoon’s agenda is:
- Noon: Registration
- 12:30 p.m.: Buffet lunch opens
- 1:05 p.m.: Welcome remarks from Troy Flanagan, AHLA
- 1:10 p.m.: Visionary Stage keynote address: How Hoteliers Can Prepare for the World Cup, featuring April Putney, chief strategy officer of SeattleFWC26
- 1:30 p.m.: Visionary Stage: Getting Engaged to Improve Your Bottom Line, featuring Rosanna Maietta, AHLA president & CEO, in a fireside conversation with Anthony Anton, Washington Hospitality Association president & CEO
- 1:50 p.m.: Solutions Stage: Data-driven Success – “Unlocking New Revenue Streams,” moderated by state & local regional directors to be determined
- 2:10 p.m.: Education Stage: Solutions for Today’s Hotelier, featuring Sonja Halverson, Washington Hospitality Association Education Foundation, moderated by Troy Flanagan
- 2:30 p.m.: Networking break, with coffee and desserts
- 2:45 p.m.: Transition video
- 2:50 p.m.: Visionary Stage: Keynote conversation with Rosanna Maietta in a fireside conversation with David Blandford, executive director of State of Washington Tourism
- 3:15 p.m.: Solutions Stage: Hotel Operations – “Trends Shaping Hotel Operations,” moderated by state & local regional director to be determined
- 3:40 p.m.: Closing remarks with Troy Flanagan & Rosanna Maietta

