The United States hospitality industry continues to face challenges on the road to recovery as the industry adapts to evolving consumer preferences, advancing technology, and operational challenges. Hoteliers will also contend with rapidly evolving potential economic
headwinds related to trade policy and international tourism. The American Hotel & Lodging Association 2025 State of the Industry Report, produced in collaboration with Accenture and released in February 2025, captures a moment-in-time look at the industry
on a national level, outlining these challenges and identifying emerging, potential growth opportunities.1
headwinds related to trade policy and international tourism. The American Hotel & Lodging Association 2025 State of the Industry Report, produced in collaboration with Accenture and released in February 2025, captures a moment-in-time look at the industry
on a national level, outlining these challenges and identifying emerging, potential growth opportunities.1
This second installment of AHLA’s 2025 State of the Industry Report focuses on “Partner Trends and Insights.” An exclusive analysis for AHLA from Oxford Economics and STR data highlights state-level projections for employment, wages, and taxes. The data presented
in this report includes 2024 figures and 2025 projections as of December 2024. 2025 projections are subject to change throughout the year due to regulatory developments and shifts in consumer behavior following the report’s release.
Additionally, the report features insights from leading industry observers and vendors, who examine key decisions facing hoteliers and provide perspectives on both challenges and
opportunities.
We hope these insights will help industry leaders and organizations better understand the trends affecting their businesses and shed light on strategies to adapt and thrive in the year ahead—and beyond.
