VG Media and Filta on this week’s DineNW radio show

VG Media and Filta on this week’s DineNW radio show https://wahospitality.org/wp-content/uploads/2015/08/DineNW_radioShow.jpg

Don’t miss this week’s DineNW radio show, now online. Co-hosts Andy Cook and Paul Schlienz kick off the show by interviewing Eric Kantor, owner of VG Media. Andy and Paul then chat with Jan Vrana of Filta, a provider of environmental kitchen solutions.

“VG Media is a company that specializes in customer loyalty,” Eric told DineNW. “We help work with restaurants to keep their customers coming back on a more frequent basis and give them a way to reward their good, steady customers.”

VG Media offers a unique program to promote customer loyalty. Logically enough, it is called Your Loyalty Program.

“With our program, it’s a stand-alone kiosk that’s on the restaurant’s counter,” said Eric. “So if someone comes in and has a rewards card, the staff doesn’t have to take time to look up the customer. Customers can check in by phone or email address just as well without the card.”

Eric adds that Your Loyalty Program has had great results where restaurants are finding their customers are coming back three times more frequently than with other loyalty programs.

Additionally, Lakewood-based VG Media publishes the Value Guide, a direct mail advertiser, distributed to military families on Joint Base Lewis-McChord.

Following Eric’s segment, DineNW chatted with Jan Vranek, owner the Filta franchise in King County.

Since 1996, Filta has been providing cooking oil micro filtration service around the world to restaurants and other food establishments. Filta’s green services naturally preserve the environment by extending the life of cooking oil with the FiltaFry service, turning waste cooking oil into biodiesel with FiltaBio and reducing energy consumption and food waste with FiltaCool. Filta services over 5,000 customers every week and has recycled over 1/2 billion pounds of oil… and counting.

“The prices for frying oil and vegetables are going up,” said Jan. “Therefore it makes sense to use FiltaFry, FiltaBio and FiltaCool. Micro filtration is the way to go.”

Jan added that there are also Filta franchises in Yakima, Kittitas County, the Tri-Cities and Walla Walla.

Hear more from Eric and Jan only on DineNW, where we talk about the great foods, restaurants and hospitality industry of the Northwest.

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