Spotlight On Menu Calorie Counts: Consumer Behavior Of Millennials Most Impacted
About one-third of 1,000 consumers surveyed pay attention to calorie counts on restaurant menus and 60% say calories play at least a slight role in their food choices, according to a poll by kNOW. Calorie counts are most likely to be ignored at the drive-thru and most likely to be noticed while dining in at quickserve eateries. (MediaPost)
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