How America eats today: Reimagining the mealtime opportunity
Mention the word “dinner” and collectively we are likely to imagine people gathered around a table, an image that draws from an iconic past. Of interest, no matter how difficult it is to achieve such a meal, consumers still place a big emphasis on dinner, and while our most recent report on mealtime behavior, Transformation of the American Meal 2017, finds that breakfast and lunch have eroded in importance (in no small part due to our penchant for snacking), dinner still holds a place as a mealtime ritual of significance. (SmartBrief)
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