Embrace Your Personal Brand and Make it Work for You

Embrace Your Personal Brand and Make it Work for You https://wahospitality.org/wp-content/uploads/2018/02/shutterstock_439214011web.png

This column originally ran in the California Society of Association Executives magazine.

“I could have been better… And then, when I walked down the street, people would have looked and they would have said, ‘There goes Roy Hobbs, the best there ever was…’” (From the 1984 TriStar Pictures film “The Natural” starring Robert Redford as Hobbs)

Sitting on his hospital bed recovering from surgery, Roy Hobbs reflected on how different his baseball career could have been. He fully comprehended his legacy – his brand – as a professional baseball player. As outstanding a player as he was, Hobbs felt in his heart that he could have been even better had certain things worked out differently.

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