Don’t Forget the Baby Boomers

Don’t Forget the Baby Boomers https://wahospitality.org/wp-content/uploads/2017/07/millenials071117.jpg

By Paul Schlienz

The hospitality industry is abuzz with talk about Millennials – and for good reason. Millennials, born roughly between 1982 and 2000, make up the largest age cohort in the U.S. Naturally, restaurants and hotels will want to cater to their interests, tastes and expectations. They are, after all, the future. But businesses ignore the still formidable Baby Boom generation at their own peril.

Sixty-two percent of all quick service/drive-in restaurant visits during the coming 10 years will be from guests in the 50 or older range, according to research from MRI Research. This translates into an additional 1.4 billion visits by 50-plus consumers in comparison to an increase of merely 875 million among the 18-49 age group.

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