Consumer Trends

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Restaurant and consumer trends

As American life has become more demanding, restaurants are no longer just the place to celebrate birthdays and anniversaries, they have become our families’ new dinner table. Trends in restaurants have changed with the times as well.  The average person spends $2,100 annually in foodservice establishments.   Now, more than ever, operators need to stay on top of consumer trends, like those provided in NRA’s Industry forecast or here NRA Forecast Quick Facts 2015.

 

64% Consumers who are more adventurous in their restaurant food choices than they were two years ago.

69% Consumers who are more likely to visit a restaurant that offers locally produced food items.

60% Consumers who are likely to choose a restaurant that offers items grown or raised in an eco-friendly way.

76% Consumers who are more likely to visit a restaurant that offers healthful options.

69% Consumers who are more likely to eat ethnic cuisine in a restaurant than cook it at home.

79% Consumers who say restaurant technology increases convenience.

34% Consumers who say technology makes them dine out or order takeout or delivery more often.

37% Consumers who say technology makes restaurant visits and ordering more complicated.

70% Smartphone users who view restaurant menus on their phones at least a few times per year.

32% Smartphone users who are willing to use an app to pay for meals instead of using cash or cards.

95% Consumers who say good service is a key attribute for choosing a tableservice restaurant.

72% Consumers who say ease of parking is a key attribute for choosing a limited service Restaurant.

For more information, please go to our ResearchIndustry Profile,  EmploymentOperations or Consumer Trends pages. For questions, comments or sourcing for any of Research pages, please contact Sheryl Jackson, sherylj@warestaurant.org.

For downloadable reports, please go to Resources and Reports.