Communications Team Wins PR Award
FOR IMMEDIATE RELEASE
Media contact: Jillian Henze, local communications manager, firstname.lastname@example.org, 360-956-7279 ext. 124
Seattle Restaurant Workers Survey PR Campaign Earns PRSA Totem Award
(OLYMPIA, WASH., March 10, 2017) — The Washington Hospitality Association’s communications team earned the top honor in the Public Affairs category of the 2017 Public Relations Society of America Totem Awards on March 7.
The winning entry was for the Seattle Restaurant Workers Survey public relations campaign in July 2016.
The survey showed of 700 Seattle restaurant workers, 77 percent loved their schedules and the flexibility their schedules provided. With this information, the PR team planned and executed a media relations campaign in the city, used websites, infographics, podcasts, videos, social media and SMS text campaigns to spread the word and leveraged relationships with key partners.
“This award represents our priority to make sure the hospitality industry is heard,” said Lex Nepomuceno, director of communications & technology for the Washington Hospitality Association. “Our active public relations efforts entail a lot of thought and hard work, so I am ecstatic PRSA recognized our team for its commitment to quality communications.”
Some of the greatest results of the campaign:
-Grew our Facebook page followers by 10.8 percent
-Grew our Twitter followers by 400 percent
-Drove 646 page views to the Seattle Restaurant Workers Survey press release
-Added 31 new members to the Seattle Restaurant Alliance
According to the Public Relations Society of America, “the Totem Award is a symbol of creativity and accomplishment for the PR industry in the Puget Sound area.”
The society’s Puget Sound chapter honors the best in regional public relations programs and is open to all PR and marketing professionals, society members and nonmembers alike.
Each entry is judged on its own merits, with Totem Awards and Certificates of Excellence being awarded in more than 20 categories and multiple sub-categories, according to the society’s website.
To learn more about the Seattle Restaurant Workers Survey campaign, click here.
To learn more about the PRSA Totem Awards, click here.