Marketing & Sales
Learn how Fishbowl can help with your restaurant marketing… Morgan Sheats. Senior Social Media & Email Specialist Take advantage of the slow summer months to focus on rewarding your most
Hospitality is front and center in the restaurant industry – or at least it should be.
Being in hospitality, it is easy to overlook various mediums in communicating to our customers or staff. One of the fundamentals of our industry is dealing directly with consumers, potential customers and new employees.
Social media is everywhere. From customers taking pictures of their meals at a restaurant and uploading the photos to Instagram to writing reviews on Yelp to tweeting their presence at eatery to Twitter to liking their favorite restaurant’s Facebook page, everything about people’s restaurant experiences are now on display on social media.
If you have a Facebook page, you may know that the social media giant has made changes to how it displays posts in the Newsfeed, reducing the number of people who see posts from business Pages, even those they’ve previously Liked.
Today’s consumers are more sophisticated, demanding and savvy than ever. They use online reviews, social media and word of mouth to determine their purchasing decisions.
I once thought of myself as a bit of a Luddite in regards to technology. I didn’t own a smart phone until two years after they became household mainstays. I only recently discovered the existence of Tumblr and have just started getting onto Reddit.
Instagram announced that more than 100 million people use the app every month. Users are sharing images of their friends, pets, and, of course, their food.
As consumers’ pent-up demand for restaurant services remains elevated, restaurant operators continue to look for additional ways to nudge those consumers into stores.