Marketing & Sales
Hospitality is front and center in the restaurant industry – or at least it should be.
Being in hospitality, it is easy to overlook various mediums in communicating to our customers or staff. One of the fundamentals of our industry is dealing directly with consumers, potential customers and new employees.
Social media is everywhere. From customers taking pictures of their meals at a restaurant and uploading the photos to Instagram to writing reviews on Yelp to tweeting their presence at eatery to Twitter to liking their favorite restaurant’s Facebook page, everything about people’s restaurant experiences are now on display on social media.
If you have a Facebook page, you may know that the social media giant has made changes to how it displays posts in the Newsfeed, reducing the number of people who see posts from business Pages, even those they’ve previously Liked.
I once thought of myself as a bit of a Luddite in regards to technology. I didn’t own a smart phone until two years after they became household mainstays. I only recently discovered the existence of Tumblr and have just started getting onto Reddit.
Instagram announced that more than 100 million people use the app every month. Users are sharing images of their friends, pets, and, of course, their food.
As consumers’ pent-up demand for restaurant services remains elevated, restaurant operators continue to look for additional ways to nudge those consumers into stores.
Pop-up restaurants are springing up everywhere and creating a buzz for many restaurateurs. They also can lead to new market share and extra revenue.
Many restaurants have found success in using mobile technology to promote their latest deals, specials or discounts. But if you plan on using an automated service to connect with a large number of customers at once, make sure you get your customers’ permission in writing before you text or call.