Association’s Jillian Henze Earns Accreditation in Public Relations

Association’s Jillian Henze Earns Accreditation in Public Relations

Washington Hospitality Association’s Jillian Henze Earns Accreditation in Public Relations

Jillian Henze, APR

OLYMPIA, WASH. (OCT. 10, 2017) – Jillian Henze, local communications manager for the Washington Hospitality Association, has earned the Accreditation in Public Relations (APR) designation.

The announcement was made by the Universal Accreditation Board, a group of nine professional communication organizations that directs this competency certification program.

Henze joins just 5,000 public relations professionals worldwide who represent an elite group of accomplished professionals committed to the highest standards in the field.

“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Judy Katzel, APR, 2017 chair of the Universal Accreditation Board. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients.”

Accreditation in Public Relations is a voluntary program for public relations professionals who have been practicing for at least five to seven years. To become accredited, candidates must pass an in-person presentation and rigorous exam administered by the Universal Accreditation Board.

To maintain the credential, accredited professionals must participate in continuing education and professional development, professionalism or public service activities.

“Having an APR on the team shows our dedication to communications excellence,” said Lex Nepomuceno, director of communications & technology at the Washington Hospitality Association. “This level of excellence benefits our 6,000 members throughout the state. We are their primary source of Washington hospitality industry information and we raise awareness of the caring, solutions-oriented business owners we represent.”

Henze joined the association’s team in April 2016. She serves the members of the Seattle Hotel Association and Seattle Restaurant Alliance as spokeswoman, public relations strategist, media relations specialist and chapter communications manager.

Henze has been a Public Relations Society of America member since 2013 and volunteers her time to the Junior League of Olympia. In 2017, she led the Communications Department to its first public relations award, a PRSA Totem Award, in the public affairs category.

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About Washington’s Hospitality Industry
Hospitality is the industry that serves. It represents the largest group of private employers in the state, and the jobs the industry provides are the backbone of our state’s economy. Local restaurants and hotels employ 268,000 Washingtonians, and together hospitality businesses generate $16 billion annually in direct financial impact for Washington. Each year, the hospitality industry also pays more than $1 billion in state sales and B&O taxes and more than $5 billion in wages. The hospitality industry is key to the health of our state, the careers of our citizens and the vitality of our communities.

About the Washington Hospitality Association
The Washington Hospitality Association is a member-based organization that works at the state and local levels to find proactive solutions to the challenging issues facing the industry and its workforce. It provides its members with programs, services and information they need to deliver great local experiences, to ensure the success of their employees and to help their communities thrive. The Washington Hospitality Association became the state’s second-largest trade association in 2016 when the Washington Restaurant Association and Washington Lodging Association joined forces in a combined association.

About the Universal Accreditation Board
The Universal Accreditation Board (UAB) administers the Examination for Accreditation in Public Relations and coordinates all activities related to the Accredited in Public Relations (APR) designation. The UAB was established in 1998 by a coalition of public relations professional organizations including the Asociación de Relacionistas Profesionales de Puerto Rico, California Association of Public Information Officials, Florida Public Relations Association, Maine Public Relations Council, National Association of Government Communicators, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council and Southern Public Relations Federation. Each organization contributes resources and senior-level volunteer members representing all segments of the public relations profession. Visit praccreditation.org to learn more.

Media Contact: Lex Nepomuceno, Director of Communications & Technology, lexn@wahospitality.org, 360-956-7279

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