3 things you must consider (when looking at POS)
Retailers need to address three imperatives to build an advanced POS system that enhances customer satisfaction and strengthens cross-selling efforts. These include:
- Meet the needs of mobile and Web-savvy customers: Retailers must have a comprehensive strategy to include emerging mobile devices, and leveraging them to deliver a remarkable shopping experience.
- Deliver a true multichannel customer experience by dissolving channel boundaries and adapting to device innovations: Retailers must have a sustainable architecture that meets customer needs and avoids investing in quick fixes that end up being more costly over the long term.
- Create a future-proof POS architecture: Retailers must have a POS architecture that delivers the speed to market and agility they need to keep up with customer demand and technology advances.
Think on these things. Does your POS strategy encompass these three imperatives? No? Then maybe you have some more thinking to do.